ATLANTA — Premier Healthcare Professionals (PHP), a national leader in healthcare staffing for nearly three decades, has officially rebranded as Olaro. The new brand brings together PHP and its affiliated companies under a single, unified identity focused on people-first, sustainable workforce solutions.

Olaro reflects a renewed commitment to long-term partnerships, clinical excellence,
and the well-being of both healthcare professionals and the organizations they
serve.

“This brand is a signal to our clinicians, clients, and partners that we are leading a
change in the industry,” said Buffy Stultz White, CEO of Olaro. “As the needs of
healthcare shift, Olaro uniquely solutions to meet those challenges with agility, transparency, and purpose. We’re here to support clinicians at every stage of
their journey and to help healthcare employers build stronger, more resilient teams. Olaro represents the power of human potential in healthcare, helping clinicians, organizations, and the communities they serve to thrive.”

The rebrand includes a new website, refreshed visual identity, and expanded
resources for travel, international, and allied clinicians. While the name has changed,
Olaro retains the same dedicated leadership and core team that have defined PHP
and its affiliated companies for decades.

For nurses like Royce Evans, who has been traveling with the team for more than a
decade, the rebrand reflects what’s always been true.

“They’re the reason I’ve stayed in this career for a decade,” Evans said. “They’ve called
to check on me during stormy drives, worked behind the scenes to make tough
transitions feel easy, and always treated me like a person, not a placement. I
wouldn’t trust anyone else to guide my travel journey.”

Olaro will continue to provide staffing solutions across the U.S. with a growing focus
on purpose-driven partnerships.